Attn: Grace Sponsors Perinatal Resource Collaborative to Advance Women's Wellness and Quality of Life

Female-founded Certified B Corp™ partners with international perinatal community to address incontinence challenges affecting millions of women

January 23 – Attn: Grace, a female-founded Certified B Corp™ designing high-performing, skin-safe incontinence products, has announced its sponsorship of the Perinatal Resource Collaborative (PRC). This partnership connects Attn: Grace's mission to set new standards of care for women's incontinence with PRC's network of 250+ perinatal professionals across 38 states and 4 countries, creating comprehensive pathways for addressing quality of life challenges that affect over 19 million women in the U.S. alone.

Born from Personal Experience, Driven by Radical Empathy

Founded by Mia and her co-founder and wife Alex, Attn: Grace emerged from a deeply personal place when Mia witnessed her mother Eileen struggling to find incontinence products that didn't cause more problems than they solved. After trying dozens of brands that were bulky, uncomfortable, and frequently caused painful skin irritation, Mia knew there had to be a better way.

This personal mission to design the first-ever collection of skin-safe, sustainably designed incontinence products aligns powerfully with PRC's commitment to serving as the village for perinatal professionals worldwide, recognizing that women's wellness requires comprehensive support that extends beyond traditional healthcare boundaries.

Revolutionary Approach to Women's Health Challenges

Attn: Grace uses powerful, plant-based materials to deliver unparalleled protection against bladder leaks without the painful skin irritation caused by bleaches, dyes, fragrances, and other chemicals typically used in conventional products. Their sustainably sourced, designed, and packaged products feature cutting-edge innovation and are proudly manufactured in 100% Carbon Neutral Certified facilities.

As a Certified B Corp™, Attn: Grace meets the highest verified standards of social and environmental performance, transparency, and accountability, demonstrating their commitment to creating positive impact that extends beyond individual product performance to encompass broader social and environmental responsibility.

Addressing Silent Struggles with Profound Impact

The sponsorship addresses critical statistics that underscore the urgent need for comprehensive women's wellness support: 56% of women are avoiding social events due to bladder leaks, 27% are getting less sleep, and a heartbreaking 50% are worried about laughing in public. Perhaps most concerning, 68% of women have never mentioned their leaks to their doctor, highlighting the shame, silence, and stigma that have long surrounded this common condition.

Since launching in 2020, Attn: Grace has witnessed the profound impact their products can have on women's quality of life, with customers consistently reporting that skin irritation has disappeared, they're experiencing fewer UTIs, and they're able to return to activities they love.

Quality of Life at the Center of Care

Attn: Grace's foundational belief that "when we solve for bladder leaks, what we're talking about is a woman's quality of life" resonates deeply with PRC's mission to revolutionize maternal healthcare through holistic support. The sponsorship recognizes that perinatal professionals often encounter clients experiencing incontinence challenges during pregnancy and postpartum periods, requiring comprehensive resources and trusted product recommendations.

The partnership creates opportunities for PRC members to access information about innovative incontinence solutions while supporting their clients' overall wellness and quality of life throughout the perinatal journey and beyond.

Breaking Barriers Through Professional Networks

The sponsorship supports PRC's educational infrastructure, including their quarterly magazine, weekly podcast, and specialized masterclasses, by providing resources that address often-overlooked aspects of women's wellness. Attn: Grace's commitment to radical empathy and putting women's wellness first complements PRC's village-centered approach to supporting professionals who support mothers.

Both organizations recognize that effective women's healthcare requires addressing the full spectrum of wellness challenges, including those that have been historically shrouded in shame and silence. The partnership creates pathways for normalizing conversations about incontinence while providing practical solutions that restore quality of life.

Comprehensive Resource Support for Professional Excellence

Attn: Grace's extensive Resource Library, which provides education about incontinence, available treatments, and specialist referrals, offers valuable resources for PRC members seeking to support clients experiencing bladder leak challenges. Their comprehensive approach to wellness support, from product innovation to educational resources, creates frameworks for holistic care that address both immediate needs and long-term wellness outcomes.

The sponsorship enables PRC members to access cutting-edge product information and educational resources while maintaining their focus on evidence-based, comprehensive maternal support that honors women's diverse wellness needs.

Leading Category Innovation Through Collaborative Support

Attn: Grace's pride in leading the incontinence category forward through radical empathy and women-specific innovation aligns with PRC's commitment to advancing maternal healthcare through collaborative professional excellence. The sponsorship demonstrates how innovative companies can support professional communities while creating positive impact for the families they serve.

Together, Attn: Grace and PRC work toward ensuring that women's wellness challenges are addressed with dignity, innovation, and comprehensive support that enables every woman to live fully and confidently throughout her wellness journey.

About Attn: Grace

Attn: Grace is a female-founded Certified B Corp™ designing high-performing, skin-safe incontinence products that women can trust. Founded by Mia and Alex from personal experience with family incontinence challenges, the company uses powerful, plant-based materials to deliver unparalleled protection without painful skin irritation caused by conventional product chemicals. Their sustainably sourced, designed, and packaged products feature cutting-edge innovation and are manufactured in 100% Carbon Neutral Certified facilities. Committed to radical empathy and putting women's wellness first, Attn: Grace provides comprehensive resources including educational materials, treatment information, and specialist referrals while setting new standards of care for a condition affecting over 19 million women in the U.S.

Website: https://attngrace.com/

About Perinatal Resource Collaborative

The Perinatal Resource Collaborative serves as the village for perinatal professionals worldwide, creating a nurturing ecosystem where professionals unite to revolutionize maternal healthcare through evidence-based education, innovative collaboration, and holistic support. With a 95% member retention rate, PRC empowers birth workers, doulas, midwives, and maternal healthcare providers across 38 states and 4 countries to thrive in their mission of supporting mothers and families throughout the perinatal journey, including comprehensive approaches to women's wellness and quality of life.

Contact: Nicole Harlot, President & Founder Perinatal Resource Collaborative

Email: [email protected]